150th Years Limited Edition Packs
To commemorate Lucky Strike's 150th year anniversary, we created a set of packs and inserts that would only be available for a short period of time. From the gold rush era, to the pop art movement, these limited edition packs celebrated the brand's rich history and presence throughout the past 150 years.
Pall Mall Love the Now Sweepstakes Campaign
Pall Mall wanted to leverage the global strategy of Loving the Now and tap into the importance of everyday mindfulness. This campaign aimed to remind consumers to take a step back from their hectic lives and take a pause to enjoy the small moments. The brand website featured a daily series of 15-second clips coupled with ASMR sound effects that consumers played for a chance to win big prizes. I art directed and designed the website graphics and video content, as well as the promo emails highlighting the categories and prizes.
The landing pages 
Promo emails highlighting the categories and prizes

more work

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