Toronto International Auto Show
As the lead designer on this project, I was tasked with creating over 50 assets showcased in the Metro Convention Centre, as well as the Quebec, Calgary, Ottawa and Edmonton Auto Shows. The creative includes signage wraps (walls, pillars, stand-up banners, escalators, escalator bowls, railings, etc.), and an ice bar design. Each of these creative assets brought the brand to life and showcased their core offerings.
Kijiji Brandbook

The launch of Kijjiji Autos, created a need for a digital brand guideline refresh. I was tasked with creating the layouts and designing the Kijiji Autos brandbook to reflect the parent brand. This helped solidify the principles and brand usage rules. Below are a few sample pages from the brandbook.
Kijiji Brand Kit
In addition to launching an updated brandbook, we created a quick-reference guide for employees and partners. This kit summarizes the brand foundation and presents them in a flippable booklet that doesn’t take up too much desk space.

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