Crown & Compass

Crown & Compass is a non-profit dedicated to the leadership development and empowerment of Black men seeking clarity and structure in their personal growth. Their mission is to provide the resources, mentorship, and community necessary for them to thrive as purpose-driven leaders.

Core Values

Purpose

Brotherhood

Integrity

Transformation

Courage

Brand Identity Concept

The goal was to translate the brand’s values into a visual identity that felt sophisticated and elegant, yet striking. The design needed to communicate a bold, masculine presence while remaining approachable, motivational, and empathetic. The aim was to create an aesthetic that was both distinctive and timeless; something participants would be proud to wear on apparel and merchandise long after completing the program.

Nord is the primary typeface that reflects the brand’s confident personality with it’s structured, capitalized letterforms. Its name also represents “north.” alluding to the compass directions.
Naru is the secondary typeface that speaks to the welcoming, approachable nature of the brand, and contrasts Nord with its rounded letterforms.