Clickbait & Switch

A brand identity for a podcast produced by CloudRaker, a creative & technology agency based in Montreal and Toronto. This podcast was a sub-brand of the agency, so the typography was inspired CloudRaker’s logo. The hook is playing with the pirate mascot of the main brand logo. The colour palette also borrows a few of the existing brand colours to create a vibe that is bold and outspoken; matching the tone of the podcast.