Clickbait & Switch

A brand identity for a podcast produced by CloudRaker, a creative & technology agency based in Montreal and Toronto. The weekly show is hosted by Associate Creative Director Mark Dolynskyj & Digital Strategist Gisela Sleizer, who are featured as avatars in the artwork. This podcast was meant to live as a sub-brand of the agency, so the typography was inspired by the font in CloudRaker’s logo. The hook in the logo is playing with the pirate themed imagery and mascot of the main brand. The colour palette borrows a few of the existing brand colours to create a vibe that is bold and outspoken; matching the tone of the podcast.