Elemint is a luxury real estate brand that inspires a sense of connection to nature and the home that becomes a part of your identity. The brand believes that when you’re at home, you’re in your Elemint. The concept for the brand identity is the cohesion of sleek, modern properties with earthy motifs. Earth, water, air and fire are the elements of a home as well as its dwellers. The symbol is a refined and elegant emblem resembling the structural and rigid forms of a home or building, infused with the shape of a mint leaf. The wordmark uses a custom-made font that follows the same isometric grid as the symbol and compliments its ratios. The rich green and gold colour palette ties with the earthy, fresh theme and evokes a sense of premium elegance. Natural elements such as wood, stone, and concrete all inspire the art direction, inviting the home-owner to embrace the essence of nature.